icare are changing the way Workers Compensation is managed in NSW and they are keen to communicate these changes to their audience in new and interesting videos.

This 3-minute video was created in-house at The Concept and included script development, storyboarding, illustration and design, animation, professional voice-over and audio selection.


Custom Bus, located in Villawood, worked closely with icare to help them better manage workplace injuries in order to reduce their increasing insurance premiums. This video tells the story of how Custom revised their approach to workplace injury and implemented simple and practical solutions to ensure a safer working environment.

Working closely with Custom and icare, The Concept developed script and storyboard and worked with our video partners on a one-day shoot to deliver this informative video.


For Christmas last year, we wanted to do something a little different to the usual agency Christmas party and instead help some little beings who aren't in a position to help themselves.

Sydney Cats & Dogs Home and all the little dogs and cats in their care we’re pleased to see our Santa sacks on the day!



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