Designers, animators, managers, thinkers, listeners, problem solvers, dreamers, writers, translators, sketchers, note takers, producers, partners, collaborators, happy place makers... just to name a few things about us.

Creative Director/Co-Founder

Alison has been running the show for over seventeen years and in that time has seen every key Australian industry transform through technology and disruption. With extensive experience in design and advertising, Alison leads the creative team at The Concept ensuring that each project reaches its full potential. Since establishing The Concept, Alison has delivered targeted DM, above-the-line and trade advertising campaigns, bespoke print design and a multitude of digital solutions ranging from websites and animations to UX solutions. Collaboration and creativity are key to Alison’s approach and she welcomes input and discussion from her clients and their stakeholders.

Head of Operations/Co-Founder

As our Head of Operations, Nicole oversees every project and client interaction in a way that puts everyone at ease. Since establishing The Concept, Nicole has grown every client and supplier relationship into one based on trust and respect which is why her role also includes managing major production and distribution projects for blue chip clients together with overseeing the day to day traffic of the studio. Attention to detail, process and accountability are key to Nicole’s approach, ensuring she consistently delivers outstanding results for our valued clients.



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