WE ARE THE
CREATIVE TEAM
The Concept was established in partnership by Nicole Verges and Alison Fowler in 2007 and has grown into a successful boutique agency. Our team is experienced with developing and delivering a wide range of creative projects that include brand development, business marketing, outdoor and print advertising and digital communications including animation.
ALISON FOWLER
Creative Director/Co-Founder
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With over twenty years experience in design and advertising, Alison has successfully developed creative solutions for a diverse range of organisations including Wesfarmers Insurance, Lumley Insurance, Volkswagen, Toyota, Allianz and Microsoft. Today, she leads the creative team at The Concept, ensuring that each project reaches its full creative potential. Collaboration and creativity are key to Alison’s approach and she welcomes input and discussion from her clients and their stakeholders
NICOLE VERGES B.Fine Arts
Studio Director/Co-Founder
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As co-founder of The Concept, Nicole directs the client
side of the business as well as overseeing production
and operations. Nicole brings to The Concept a creative (photography) background with extensive account management experience, ensuring that clients are serviced efficiently, and constantly updated on projects, budgets and timings. Creativity and accountability are key to Nicole’s approach to consistently deliver outstanding results for her valued clients.
JAN KUCHARIK
Graphic Designer
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Jan’s creative background includes a broad range of disciplines including publishing, digital and corporate design. He is an ideas-focused designer with a passion
for good taste.
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TESTIMONIALS
I've had the pleasure of working with Nicole and the team at The Concept for four years during which time they have provided support in the areas of marketing, branding and print and digital applications.
I've been impressed by their positivity and willingness to find solutions, especially in circumstances when time-frames were particularly tight. I can recommend The Concept for their professional and quality service.
Gretchen Guddop, Head of Risk & Compliance / Regis Mutual Management Ltd
I have been working with The Concept team for the past 1.5 years. What I love about Nicole and the team is their ability to re-invent themselves. One of the trickiest things about being a designer is to come up with fresh ideas for each marketing campaign. The Concept is good at delivering unique design concepts that convey our campaigns’ key messages. At a personal level, the people there are genuine and lovely, which is definitely a bonus!
May Tran, Senior Advisor, Brand Strategy, Brand & Risk / IAG Commercial Insurance
I have engaged The Concept on a number of occasions both professionally and personally and have always found their approach to the creative brief that we requested, timely, professional and most importantly refreshingly authentic, displaying an obvious creative flair. Their results speak for themselves with respect to the success of the solutions that they have come up with. I would wholeheartedly recommend them and their ability to manage what can often be a minefield of distraction from the day to day management of a business.
Peter Salt, Principal & Owner / Salt & Shein