Effective communication requires ideas that engage the audience, stay relevant and harness real insights. These ideas form the basis of unique creative solutions and allow brands to tell stories that resonate with their customers.

Our creatives are fully committed to ideas… it’s why we called ourselves The Concept.

We can develop communication solutions that are designed to meet your business objectives as well as project your brand’s true personality. Our experience includes above-the-line advertising through to direct marketing, branding, print and digital applications, photography, art direction and copywriting.

Check out below some of the ways we’ve enhanced our clients’ business offerings. 

For a small team, we sure do pack a wallop… But don’t be scared, our Creative Director wears steel-capped boots so she can protect her ideas, and your projects from the biggest threat of all, boring!

We have many years of experience in all things creative and continue to build upon this expertise to the benefit of our clients. We keep our team nice and lean so that we have the ability to collaborate with the best. Our extended network ranges from back-end web developers, film and video production houses, printers and event management teams, so whatever your project may be we have the creative muscle to dream it as well as a network of experts to produce it.

You’ll find our team to be something of a rarity – we listen…

Alison Fowler, Creative Director/Co-Founder
With over 17 years experience in Design and Advertising, Alison is a dedicated student of design-thinking. Having witnessed an entire industry transform over the course of her career, Alison is old enough to remember why but young enough to ask… why not?

Nicole Verges, Studio Director/Co-Founder
Nicole represents a rare mix of the creative mind combined with true business sense. As a graduate of COFA, Nicole’s ability to think creatively while keeping her eye on the overall business objective, ensures that our communication concepts are robust and campaignable, creative yet effective for our clients.

We are centrally located in sunny Redfern:

Studio 2, 15 Woodburn Street
Redfern NSW 2016
02 9310 5805

ideas@theconcept.com.au